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🎯 Course Project ⚡ Live Demo — 14 Min 🏠 Roofing Contractors 🛒 E-Commerce Brands
✦ Available for work

Meta Advertising Specialist
& Creative Strategist

Meta Pixel Implementation Conversion Tracking Canva Creative Design ABO Testing Campaign Optimization

Complete end-to-end Meta Ads campaigns: from pixel setup and event tracking to high-converting creatives and data-driven optimization.

Digital Marketing Automation Social Media
Discuss Meta Ads Project →
Swelankomo Sipho - Meta Ads Expert

Complete Media Buyer Certification Campaign

Sales-focused campaign with pixel tracking, creative strategy, and full funnel optimization

🎯 Meta Pixel & Event Tracking

Pixel ID: 2110338346053595
Event: Initiate Checkout
Method: Event Setup Tool

Pixel Code

🎨 Creative Design (Canva)

Professional ad creatives with bold value props: "Earn $4k+/month", "Work from home", "Get hired in 4-6 months".

Canva Creatives

📊 ABO

Campaign: SolidClick Course · Objective: Sales · Testing Creatives and Ad Copies, all ads variation.

Campaign Structure

⚙️ Event Setup Tool

No-code conversion tracking on button click: "start my media buyer career now". URL: solidclick.netlify.app

Event Setup

📈 Ad Testing & Optimization

4 ad creatives (3 images, 1 video) tested for CTR & Initiate Checkout. Winners scaled immediately.

Ad Testing

📁 Dataset Management

Dataset ID: 1045361267611135 · Events: Initiate Checkout, PageView · Real-time diagnostics active.

Dataset

🎬 Ad Creative Variations

📸 "Become a Media Buyer"
Single Image · Awareness & Education
⚡ "Certified in 24 Hours"
Single Image · Urgency & Conversion
📅 "Become a Media Buyer in 2026"
Single Image · Value Proposition
🎥 "Master Profitable Ads"
Video Ad · Engagement & Trust

📊 Live Campaign Results — Meta Ads Manager

Last 120 days: Feb 16, 2025 – Jun 15, 2025 · SolidClick Account

5.00%
CTR · Above Industry Avg
R2.11
Cost Per Click
R14.75
CPM (Per 1,000 Impressions)
R22.76
CPL · Cost Per Lead
1,064
Website Leads Generated
3.68x
Purchase ROAS
MetaDeskbot Results — Meta Ads Manager Dashboard

Meta Ads Manager · SolidClick Account · 5 Active Campaigns · Feb 16 – Jun 15, 2025 · Click to zoom

💰 Sales Campaign Objective

Objective: Sales · Goal: Maximize conversions · Conversion Event: Initiate Checkout · Standard attribution.

Sales Campaign

🏢 Ad Identity & Facebook Page

Facebook Page: SolidClick · Professional business identity builds trust and credibility.

Ad Identity
✅ 100%
Event Tracking Accuracy
🎨 4+
Creative Variations Tested
📊 ABO
Data-Driven Optimization
⚡ Real-time
Pixel Diagnostics

🔧 Technical Implementation Summary

  • Meta Pixel with custom Initiate Checkout event
  • Professional Canva creative designs with clear CTAs
  • Sales-focused campaign with ABO testing structure
  • Full funnel tracking from impression to checkout
  • Landing page integration & conversion rate optimization

Ready for Professional Meta Advertising?

Complete implementation: Pixel setup, creative design, campaign strategy, conversion tracking, and performance optimization.

Get Complete Meta Ads Strategy →

Includes pixel integration, ad creatives, ABO testing, and ongoing optimization guidance.

⚡ Live Execution Demo

Static Ad Creation & Campaign Launch — 14 Minutes

Watch a full end-to-end workflow: generating a client-specific static image ad with Gemini AI, then launching a CBO campaign inside Meta Ads Manager — start to finish, no cuts.

🤖 Gemini AI — Static Image Generation
🚀 CBO Campaign — Live Launch
⏱️ Zero to Live in 14 Minutes

Unedited screen recording · Meta Ads Manager · Gemini AI · Real client account

🎨

Ad Creative — Gemini

Researches competitor ads via Meta Ad Library, prompts Gemini for a brand-accurate static, exports production-ready in minutes.

📋

4-Campaign CBO Structure

DM Conversations · Brand Awareness/Follow · LP Leads · Form Leads — all four launched with correct naming conventions, targeting, budgets & pixel events.

✅

Zero Critical Errors

Every launch element verified: branding, offer copy, destination links, seasonal relevance, and pixel event fires — all confirmed before going live.

14 min
Concept → Live
4
Campaigns Launched
1
Static Ad Created
0
Errors on Launch
15
Accounts / 4 hrs (target)
🎯 Built for this role

This demo directly maps to the Junior Media Buyer / Creative Ad Specialist requirements at Aristo Sourcing — same-day creative turnaround, CBO launch accuracy, AI-assisted design (Gemini), and zero critical errors. Speed and quality, not strategy.

🏠 Industry — Roofing

Meta Ads for Roofing Contractors

Verified screenshots straight from Meta Ads Manager and HubSpot CRM — real campaigns, real numbers.

SR
Summit Roofing Solutions Residential & Commercial · Gauteng, SA
Active
2,214
Website Leads
R22.60
Cost Per Lead
1.98M
People Reached
R1.65M
Revenue
Summit Roofing - Live Meta Ad
Live Facebook Sponsored Ad · Active May 2025
Summit Roofing - Meta Ads Manager
Meta Ads Manager · 5 Active Campaigns
Summit Roofing - HubSpot CRM
HubSpot Sales Dashboard · R1.65M Pipeline
Screenshots published with client permission. Results depend on ad budget, market conditions, and service area. Individual results will vary.
DC
Durban Coastal Roofing Residential · Commercial · Industrial · KZN
Active
3,245
Website Leads
R18.73
Cost Per Lead
2.81M
People Reached
R2.85M
Revenue
Durban Coastal - Live Meta Ad
Live Facebook Sponsored Ad · Active May 2025
Durban Coastal - Meta Ads Manager
Meta Ads Manager · 5 Active Campaigns
Durban Coastal - HubSpot CRM
HubSpot Sales Dashboard · R2.85M Pipeline
Screenshots published with client permission. Results depend on ad budget, market conditions, and service area. Individual results will vary.
5,459
Total Leads Generated
R4.5M
Revenue Generated
R20.43
Avg. Cost Per Lead
4.79M
People Reached
110
Closed Won Deals
🛒 Industry — E-Commerce & Sales

Meta Ads for E-Commerce Brands

Structured ABO creative testing that tells you which hook, format, and audience actually drives purchases — not guesswork.

Full walkthrough — building both ad sets in Meta Ads Manager, naming conventions, pixel event verification, and the Day 7 / Day 14 review process, end to end.

📋 Read the Full Campaign Brief

Campaign Setup

  • Campaign: GalaxyWear_Sales_ABO — Sales / Purchases, Auction, Budget Type: ABO (Ad Set Budget Optimization — budget set per ad set, not pooled at campaign level)
  • Total daily spend: $100/day across both ad sets ($50/day + $50/day)
  • Country: United States · Age: 25–54 · Gender: All
  • Placement: Advantage+ Placements · Optimization: Purchase
  • Attribution: 7-Day Click, 1-Day View · Test duration: 14 days

Ad Sets

  • GalaxyWear_BroadAudience_25-54 — $50/day, 5 static images, broad US 25–54
  • GalaxyWear_InterestAudience — $50/day, 4 images + 1 UGC video. Interests: Golf, Golf Apparel, Golf Digest, Streetwear, Online Shopping (Fashion), Fashion Accessories, T-shirts/Graphic Tees, Astronomy, Space Exploration, NASA, Science Fiction, Hypebeast

Meta Pixel Setup

  • Events tracked: PageView, AddToCart, InitiateCheckout, Purchase (primary optimization event)
  • QA requirement: full customer flow tested in Meta Pixel Helper — add to cart → checkout → place order — before launch. Campaign does not launch if Purchase doesn't fire.

UTM Format

  • utm_source=facebook&utm_medium=paid&utm_campaign=GalaxyWear_Sales_ABO&utm_content=GalaxyWear_Image_01 (content param adjusted per creative)

Review Schedule

  • Day 7: Review only — no optimization decisions. Flag zero-spend or disapproved creatives, note early CTR trends.
  • Day 14: Full review against ROAS (target >2x), CPA vs. break-even, CTR (benchmark 1.5%), CPC, Add-to-Cart/Checkout rate, frequency (flag refresh above 3.0), and CPM by ad set.

Kill Criteria

  • CTR below 1% after 3,000+ impressions → pause
  • Zero purchases after spending 2x product price → pause
  • Ad set ROAS below 1x after Day 10 → pause

Scale Criteria

  • ROAS above 2x with consistent delivery → flag as winner, build variations on the same hook/format/angle
  • Winning ad set gets +20% budget every 3 days to avoid learning-phase reset

🖼️ Creative Assets — 9 Images + 1 Video

All 10 creatives tested across both ad sets per the brief naming convention. Hover the video tile to preview.

GalaxyWear_Image_01 — white cosmic chest panel polo
Image_01 · Broad
GalaxyWear_Image_02 — black galaxy swirl polo, modeled
Image_02 · Broad
GalaxyWear_Image_03 — folded nebula print polo
Image_03 · Broad
GalaxyWear_Image_04 — white polo galaxy sleeves, modeled
Image_04 · Broad
GalaxyWear_Image_05 — ombré nebula print polo
Image_05 · Broad
GalaxyWear_Image_06 — nebula print polo, modeled with golf club
Image_06 · Interest
GalaxyWear_Image_07 — blue and gold spiral galaxy polo
Image_07 · Interest
GalaxyWear_Image_08 — black hoodie galaxy back print
Image_08 · Interest
GalaxyWear_Image_09 — black hoodie constellation print
Image_09 · Interest
Video_01 · Interest · UGC

⚙️ AI Production Process — Creatify Pipeline

Behind the scenes — the full AI pipeline used to produce the UGC ad: character generation, galaxy hoodie compositing, 4 Kling video scenes, music, and final assembly.

Creatify AI pipeline for Galaxy Wear UGC ad
The Objection We Overcome

"We tried Facebook ads before and wasted money. Our ROAS was terrible and we had no idea what went wrong."

The Answer That Wins the Room

Bad ROAS almost always comes from one root problem: you don't actually know which creative, hook, or audience is working until you test them against each other under controlled conditions. This campaign ran a structured 14-day ABO creative test — 1 campaign, 2 ad sets, each with its own fixed $50/day budget set at the ad set level (ABO, not CBO) — built specifically to isolate audience performance and creative performance from each other.

  • Ad Set 1 — Broad audience, $50/day, 5 static images, US 25–54
  • Ad Set 2 — Interest audience (golf, streetwear, astronomy), $50/day, 4 images + 1 UGC video
  • Meta Pixel events verified end-to-end before launch: PageView, AddToCart, InitiateCheckout, Purchase
  • No optimization decisions before Day 7 — let the algorithm exit the learning phase first
  • Day 14 review against fixed kill/scale criteria — ROAS, CTR, CPA, frequency — not gut feel
Key metrics tracked: ROAS (target above 2x), CPA against break-even, CTR (benchmark 1.5%), and frequency — the numbers that decide what gets killed and what gets scaled.

🎬 UGC Ad Creative — Galaxy Wear (GalaxyWear_Video_01)

UGC-style video ad used in Ad Set 2 (Interest Audience) — designed to stop the scroll on cold audiences and drive purchases on Meta.

📊 Live Meta Analytics — Galaxy Wear Ads Manager

Verified Meta Ads Manager dashboard — Galaxy Wear account · 2 ad sets (Broad + Interest) · 14-day ABO creative test

Galaxy Wear Meta Ads Manager Dashboard
GW
Galaxy Wear — Purchase Conversions E-Commerce · Clothing Brand · Apr 24 – May 23, 2025
Active
3.2x
Purchase ROAS
R15,520
Revenue Generated
R4,850
Amount Spent
49
Purchases
R97.00
Cost Per Purchase
3.80%
CTR (Link)
R42.00
CPM
115,400
Impressions
Results from Meta Ads Manager · Galaxy Wear account · 2 ad sets (Broad + Interest) · 14-day ABO test window.
AS
Ad Set Performance — Broad vs Interest GalaxyWear_Sales_ABO · 2 Ad Sets · $50/day each
Active
🎯 GalaxyWear_BroadAudience_25-54
5 Static Images · US 25–54 · Broad
2.9x
ROAS · 22 Purchases
🏌️ GalaxyWear_InterestAudience
4 Images + 1 UGC Video · Golf, Streetwear, Astronomy
3.45x
ROAS · 27 Purchases
Naming follows the campaign brief exactly: GalaxyWear_Sales_ABO campaign, GalaxyWear_BroadAudience_25-54 and GalaxyWear_InterestAudience ad sets. Budgets fixed at $50/day per ad set through Day 7 per the test plan, no early reallocation.

📣 Live Meta Ad — Galaxy Wear

Active sponsored post on Facebook — Shop Now call to action driving direct purchases for Galaxy Wear clothing brand.

Galaxy Wear Live Meta Ad — Shop Now